Joining a brewery tour is a perfect way to taste a selection of brews and at the same time learn more about this growing culinary tourism.
In 2016, the Brewery Association reported a 10%-dollar sales growth, with over $23 billion in the craft beer market. With this, more breweries are now operating in the US than the previous years.
With the unprecedented success of the beer industry both in terms of its attributes and production capacity, brewery tours have created a need not only for breweries to quench the thirst of their customers, but also to cultivate knowledge about brewing beers.
Brewery tours in the United States create a great experience for everyone who loves beers and would like to know more about them.
The level of knowledge regarding breweries varies from one individual to another. That is why in every brewery tour, there are people who just wanted to know more about their local brand. Then, there are others who travel far and wide just find beers that are not available in their place of residence.
Why Join a U.S. Brewery Tour?
What is it in brewery tours that more and more people are attracted to join?
1. Beer Tasting
Over the years, the American beer industry has grown to an era of successful brewery operations.
This growth paved the way for the expansion of the American beer culture, allowing more people to appreciate and love various flavors, which in turn showcase the different brewing processes. Through brewery tours, you get to taste a wide range of brews.
One of the great things about beer tasting is you get to taste new varieties and can later introduce to your friends the next time you hang out in a pub or bar or hold a party.
You also get to explore the culture associated with the brewery and understand the role craft beers have in the society.
You will learn more about the history of the brewery and why it was created. You will also learn about the beer making process. You will also learn how to taste distinctions that you have never detected before.
3. Get to Know More Beer Aficionados
Gain new friends who have the same interest as you. Joining a U.S. brewery tour lets you experience not just the brewery process but also getting new acquaintances. You may even start a good conversation about the history and the products.
Try to achieve some healthy debate with your new friends and seek the answers during the tour. Continue the conversation with a good round of beers and you may just realize you have found a new community you can always hang out with.
Above all, brewery tours promote fun and educational entertainment at the same time. Not all people may enjoy learning history and processes but the way these tours are executed, you will realize that there is a more interesting way of learning things.
Indeed, brewery tours are more than just beer-tasting activities. It focuses on the distribution and expansion of locally crafted beers. Most breweries are locally owned and use ingredients that are locally available.
With more people joining the tours and experiencing the way craft beers are made, the level of appreciation for locally crafted beers are enhanced.
Brewery tours like Brews Cruise connect people, not just beer enthusiasts, with locally crafted beer. Brews Cruise’ mission is to help visitors connect with these breweries to experience how beers are created and at the same time enjoy them.
This creates a phenomenon that most economists describe as “Experience Economics”. As more and more consumers are exposed to the digital world, the need for satisfaction and gratification are increased. Consumers seek to “connect” and experience the brand themselves.
That said, brewery tours provide a better way of experiencing and understanding beers and not just simply a commodity ready to be consumed. Gradually, it is shifting towards a cultural tourism where history can be consumed in a more interesting way and produces more informed consumers.